Include primary keyword near the front. Keep under 60 characters. Make them compelling. Use modifiers for long-tail targeting.
Google rewrites 60%+ of title tags. If Google keeps rewriting yours, it usually means your title doesn't match search intent well. Check what title Google displays by searching site:yourdomain.com/page-url and compare to your actual title.
Avoid clickbait titles that don't deliver. If users click your title then immediately bounce back to Google, that pogo-sticking signals poor quality and tanks your rankings over time.
In Screaming Frog: after crawling, go to Page Titles tab. Export all. Sort by: missing titles, duplicate titles, titles over 60 characters, and titles under 30 characters. These are your highest-priority fixes.
Check Search Console > Performance > Pages. Compare your title tag to what Google actually displays (search for your page URL). Look for pages with high impressions but low CTR — these likely have weak titles.
Copy the AI prompt above, fill in your page details, and get 3 optimized title options per page. Choose the one that best balances keyword placement, compelling copy, and character count (under 60 characters).
In Rank Math: edit the page > click "Edit Snippet" under the title field. In Yoast: edit the page > scroll to Yoast SEO box > click the title field. For templates: use variables like %title% %sep% %sitename% for auto-generated titles on category/archive pages.
After updating titles, wait 2-4 weeks for data. Go to Search Console > Performance > Pages. Filter to the updated pages and compare CTR before and after the change. A good title optimization should lift CTR by 20-50%.
Act as an SEO copywriter who specializes in high-CTR title tags. Optimize title tags for these pages. MY BRAND: [BRAND NAME] BRAND SEPARATOR FORMAT: " | [BRAND]" or " — [BRAND]" (only if space allows) PAGES TO OPTIMIZE: (For each page, provide: URL | Current Title | Primary Keyword | Page Type) 1. [URL] | [CURRENT TITLE] | [KEYWORD] | [homepage/product/blog/service/category] 2. [URL] | [CURRENT TITLE] | [KEYWORD] | [PAGE TYPE] 3. [URL] | [CURRENT TITLE] | [KEYWORD] | [PAGE TYPE] [ADD MORE AS NEEDED] For each page, deliver: | Page | Option A (Benefit-focused) | Option B (Curiosity/Number) | Option C (Action-oriented) | Char Count | Recommended | RULES: - Maximum 60 characters (count precisely and show the count) - Primary keyword within the first 30 characters - Use power words: Best, Ultimate, Guide, Proven, Free, [Year], How to, Step-by-Step, Complete - Match search intent: informational titles sound educational, transactional titles sound action-oriented - Each title must be unique across all pages - Rate each option's expected CTR (Low/Medium/High) with reasoning ALSO PROVIDE: - A title tag template formula I can reuse for new pages (e.g., "[Primary Keyword]: [Benefit] | Brand") - Common title tag mistakes found in my current titles - 5 title tag patterns that consistently get high CTR in [MY INDUSTRY]
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