Link related content with descriptive anchor text. Create topic clusters with pillar pages. Eliminate orphan pages.
The most valuable internal links are from your highest-authority pages (pages with the most backlinks). Find your top-linked pages in Ahrefs > Site Explorer > Best by Links, then add internal links FROM those pages TO pages you want to boost.
Never use "click here" or "read more" as anchor text for internal links. Use descriptive, keyword-rich anchor text that tells both users and Google what the linked page is about.
Identify your main topics (pillars) and the supporting articles for each. A pillar page covers a broad topic comprehensively. Cluster articles go deep on specific subtopics. Example: Pillar "SEO Guide" links to clusters "Keyword Research", "Link Building", etc.
In Screaming Frog: crawl your site, go to Internal tab. Check "Unique Inlinks" column — pages with 0-1 inlinks are orphans. Click any page and check the "Inlinks" tab on the right to see what links to it. Export for analysis.
In Screaming Frog: go to Internal tab > filter by "Inlinks" = 0. These pages are invisible to search engine crawlers following links. Every important page should have at least 3-5 internal links pointing to it from related content.
Read through your existing content and find natural opportunities to link related pages. Use varied but descriptive anchor text: "learn more about keyword research" is better than "click here" or always using the exact same anchor text.
Breadcrumbs show the path: Home > Category > Page. They help both users and Google understand your site hierarchy. In WordPress: Rank Math > General Settings > Breadcrumbs > Enable. Add BreadcrumbList schema markup for rich results.
Every time you publish new content, go back to 3-5 existing related articles and add internal links to the new page. Set a quarterly reminder to audit internal links and fix any broken ones.
Help me build an internal linking strategy. My site structure: - Pillar pages: [LIST MAIN TOPIC PAGES] - Supporting content: [LIST BLOG POSTS / SUB-PAGES] - Product/service pages: [LIST KEY PAGES] For each pillar page, suggest: 1. Which supporting articles should link TO this pillar (and with what anchor text) 2. Which pages the pillar should link OUT to 3. Contextual anchor text suggestions (not "click here" — descriptive phrases) 4. Any orphan pages that need incoming links 5. A visual cluster map showing the link relationships
Track your progress and get guided through every step.
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