Monitor AI citation frequency, brand sentiment in AI responses, and referral traffic from AI platforms.
AI visibility is the new "page 1 ranking." Being cited by ChatGPT or Perplexity for a key query is like having a position 1 ranking that sends qualified traffic. Track it as seriously as traditional keyword rankings — this metric will only grow in importance.
Create a list of 20-30 queries your customers commonly ask. Test each weekly across ChatGPT (free tier), Perplexity (shows source URLs), and Google (look for AI Overviews). Use incognito mode and test from different accounts for unbiased results.
Create a tracking spreadsheet: Date, Platform, Query, Brand Mentioned (Y/N), Sentiment (positive/neutral/negative), Source URL cited, Competitor brands also mentioned. Track the same queries monthly to see trends over time.
In GA4: go to Reports > Acquisition > Traffic acquisition. Look for referral sources: chat.openai.com, perplexity.ai, bing.com (includes Copilot). Create a custom audience segment for AI-referral traffic to track their behavior and conversion rate separately.
Otterly AI: automated monitoring of brand mentions across AI platforms. SE Ranking: tracks AI Overview appearances for your keywords. These tools save hours of manual testing per week and provide historical trend data you can't get manually.
Plot monthly data: number of queries where you're cited, sentiment distribution, which platforms cite you most, and AI-referral traffic growth. Correlate with your GEO activities: which content changes led to more citations? Double down on what works.
Track your progress and get guided through every step.
Open Interactive Tool