Show Experience, Expertise, Authoritativeness, and Trustworthiness. Add author bios, cite sources, display credentials.
E-E-A-T is especially critical for YMYL (Your Money or Your Life) topics — health, finance, legal, safety. If your content is in these areas, author credentials and source citations aren't optional — they're the difference between ranking and being invisible.
Create an author profile that appears on every article. Include: name, professional title, years of experience, relevant certifications, notable publications or speaking engagements, and a professional headshot. Link to the author's LinkedIn profile.
Your About page should include: company history and mission, team credentials, awards and certifications, notable clients or case studies, media mentions, and trust badges. This page is often one of the most-viewed pages on your site.
Link to peer-reviewed studies, government data, and industry reports when making claims. External citations signal research-backed content. Aim for 3-5 external citations per 1,000 words. Use sources like: .gov, .edu, Statista, industry leaders.
Add customer testimonials with real names and photos throughout your site (not just a testimonials page). Publish detailed case studies with specific metrics. Embed Google reviews. These social proof signals build trust with both users and Google's quality raters.
Use Person schema with properties: name, jobTitle, worksFor, alumniOf, sameAs (social profiles), knowsAbout. Link this to your Article schema via the author property. This helps Google understand your expertise and may appear in knowledge panels.
The first "E" in E-E-A-T is Experience. Include first-person perspectives: "In my 10 years of running SEO campaigns..." Use original photos instead of stock photos. Share real results and lessons learned. This signals genuine experience that AI-generated content can't replicate.
Help me improve E-E-A-T signals across my website. My credentials: [YOUR QUALIFICATIONS] Business history: [YEARS IN BUSINESS, NOTABLE ACHIEVEMENTS] Published content: [NUMBER OF ARTICLES, CASE STUDIES, ETC.] Generate: 1. An optimized author bio template that highlights expertise and experience 2. An "About Us" page outline that builds trust and authority 3. Recommendations for trust signals to add (certifications, client logos, testimonials) 4. How to properly cite sources and external references 5. Schema markup for author expertise (Person schema with credentials) 6. A checklist of E-E-A-T signals for each content piece
Track your progress and get guided through every step.
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