AI systems favor earned media over brand-owned content. Get mentioned in publications, review sites, and expert roundups.
AI systems treat third-party mentions as stronger trust signals than anything on your own website. When ChatGPT recommends a product, it's more likely to cite a Forbes review than the brand's own homepage. Invest heavily in earned media.
Search for: "best [your product category]", "[your category] comparison", "[your category] reviews". Note which publications appear. Use Ahrefs to check which review sites have the highest domain authority and traffic in your niche.
Contact the author/editor of top comparison articles. Offer a free trial, demo, or press kit. Explain what differentiates your product. Many "best of" articles are updated regularly — getting included in an existing article is easier than getting a dedicated review.
After a positive customer interaction, ask them to leave a review on G2, Capterra, TrustPilot, or industry-specific review sites. Make it easy: send a direct link to the review form. Third-party reviews feed directly into AI training data and citations.
Search for "[your industry] expert roundup" and pitch to be included in future ones. Join HARO/Connectively to respond to journalist queries. Participate in industry surveys — your responses may be published with attribution.
Set up Google Alerts for your brand name, product names, and key executives. Use tools like Mention.com or Brand24 for more comprehensive monitoring. Track when and where your brand appears in AI-generated responses.
Create a third-party mention strategy for my brand [BRAND NAME] in the [INDUSTRY] space. Generate: 1. 10 types of publications/sites where my brand should be mentioned 2. Strategies for earning each type of mention (not buying or faking) 3. Outreach templates for "best of" list inclusion and expert roundups 4. How to leverage existing customer relationships for reviews and testimonials 5. A prioritized action plan for the next 3 months
Track your progress and get guided through every step.
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