List on relevant directories with identical NAP everywhere. Inconsistencies hurt local pack rankings significantly.
Start with the four data aggregators (Foursquare/Factual, Neustar/Localeze, Data Axle/Infogroup, Acxiom) — they feed data to hundreds of smaller directories. Getting these right fixes most inconsistencies downstream automatically.
Start with universal directories: Google Business Profile, Yelp, Facebook, Apple Maps, Bing Places, Yellow Pages, BBB. Then find industry-specific directories for your niche (e.g., Healthgrades for doctors, Avvo for lawyers, TripAdvisor for hospitality).
Your business name, address, and phone must be character-for-character identical on every directory. Even "Suite 100" vs "Ste 100" or "(503) 555-1234" vs "503-555-1234" counts as inconsistent. Pick one format and use it everywhere.
Google Business Profile is the most impactful by far. Yelp and Facebook are next. Apple Maps matters for iPhone users. Bing Places powers Copilot and Cortana. After these, focus on the top 3-5 directories specific to your industry.
BrightLocal's Citation Tracker scans 40+ directories and highlights inconsistencies. Moz Local pushes correct data to aggregators automatically. Both offer ongoing monitoring to catch new inconsistencies as they appear.
Duplicates confuse Google and split your reviews. Search each directory for your business — if you find duplicates, claim and merge them. On Google: report duplicate via "Suggest an edit" > "Close or remove" > "Duplicate of another place".
Act as a local SEO specialist. Create a comprehensive citation building plan for my business. MY BUSINESS: - Business name (exact legal name): [NAME] - Address: [FULL ADDRESS] - Phone: [PHONE] - Website: [URL] - Industry/category: [e.g., Plumber, Restaurant, Dentist, Law Firm] - City/metro area: [LOCATION] - Service area (if service-area business): [LIST CITIES/REGIONS] GENERATE: 1. TOP 40 CITATION SOURCES for my industry, prioritized: Format as: | Priority | Directory | URL | Industry Relevance | DA | Free/Paid | Notes | Include: - Tier 1 (Must-have): Google, Yelp, Facebook, Apple Maps, Bing Places - Tier 2 (Important): Industry-specific directories for [MY INDUSTRY] - Tier 3 (Helpful): General directories, data aggregators - Tier 4 (Local): Chamber of Commerce, BBB, local directories 2. NAP CONSISTENCY AUDIT TEMPLATE: | Directory | Listed Name | Listed Address | Listed Phone | Matches Canonical? | Action Needed | 3. LISTING OPTIMIZATION CHECKLIST per directory: - Business description (unique per directory, keyword-rich) - Categories to select - Photos to upload - Hours format - Services/products to list 4. COMMON CITATION MISTAKES to avoid for [MY INDUSTRY] 5. Recommended monitoring schedule and tools
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